There are some corporate juggernauts whose names instantly evoke their logos. Starbucks. Coca-Cola. Google. You can picture them, right? But looking at the evolution of corporate logos over time reveals many of the most iconic logos in the world started as something radically different.
The list below shows how some of the most famous logos have changed over time, with the first-ever iteration on the left and newest (as of January 2017) on the right. Some are wildly different, like Apple’s Newton woodcut, while others have only been slightly tweaked over time, like Coca-Cola’s remarkably consistent brand. Enjoy this trip back in time with corporate logos, then and now.